The Saracens Group has announced that SOGO Mobility has agreed a deal to become the automotive partner of the Club.
It will see them become the official automotive and car leasing partner of Saracens Men’s and Women’s rugby teams, along with the group’s Netball Super League team, Saracens Mavericks.
The partnership will see SOGO provide cars and vans to the performance staff of all three teams. Along with providing a fleet of vehicles, the SOGO brand will be on display at StoneX Stadium for all Saracens home fixtures, as well as at the Hertfordshire Sports Village, the home of the Saracens Mavericks.
Saracens Group CEO, Lucy Wray, said: “We are pleased to welcome SOGO as our exclusive automotive partner. The company’s innovative approach has already been great to see, providing all our staff and the wider Saracens family with an opportunity to access the latest and most environmentally friendly vehicles.”
Originally established in 1876, Saracens, who are current Gallagher Premiership Champions after their incredible title-winning season, are London’s Premier Rugby Club.
The squad have the most representatives of any club in the top flight at the Rugby World Cup, with 13 players currently in action in France.
Seven of them are in the England squad, including captain Owen Farrell, Jamie George, Maro Itoje, Ben Earl, Elliot Daly, Billy Vunipola and Theo Dan.
Eroni Mawi is taking the tournament by storm with Fiji, Marco Riccioni representing Italy, Theo McFarland with Samoa, Nick Tompkins with Wales and new arrivals Juan Martin Gonzalez and Lucio Cinti for Argentina.
Saracens Women are the most successful side in the country, with three Allianz Premier 15s titles to their name since it was founded in 2017. They also have a number of internationals, with plenty on show at StoneX Stadium on a weekly basis.
The Mavericks were bought by the Saracens Group in 2019, and the vision is to make them into industry leaders on and off the pitch.
Commenting on the move, Karl Howkins, Managing Director of SOGO, said: “It’s great to team up with an elite sporting organisation like Saracens. Our values align around the community and a commitment to sustainability. All staff at Saracens will benefit from our ultra-flexible model of mobility (flexible monthly leasing), which enables them to lease a car on a monthly basis.”
The partnership with Saracens adds to SOGO’s existing sporting ties with Middlesex Cricket, the Sunsrisers Women’s Cricket team and Ampthill Rugby.