INTERNATIONAL road, sea and air freight company AGI Global Logistics has opened its 18th office in the UK and Europe as part of its rapid expansion.
The Bristol-based company opened offices in Felixstowe, Derby, London, Amsterdam, Manchester and Southampton during 2022, with an office in Leeds also opening in June 2023.
The company, founded in 2011 and now employing more than 200 people in the UK and Europe, offers road freight across the UK and Europe, air and sea freight, an express courier service, storage and distribution services, and customs clearance – something that has been even more in demand since Brexit.
The company’s recent growth has been underpinned by a 130 per cent growth in website visitors after having its online content revitalised by Wiltshire creative agency Milk & Tweed.
AGI Marketing Manager Chris Clarke said the company wanted to make more of its digital footprint to help make the most of its office openings, the services offered, as well as meeting the post-Brexit challenge, and AGI tasked Milk & Tweed with increasing its web traffic throughout 2023. “We were typically getting around 50,000 visitors a year so we set a target of 70,000 for 2023,” he said.
“At the halfway point in the year, we had already had over 56,000 visitors so we revised the target to 95,000 – and we are on course to eclipse that as well with a 140 per cent rise in users. We are performing brilliantly in Google searches, often ranking as number one, and our website content has massively evolved, both in terms of quality and quantity.”
Milk & Tweed’s Digital Marketing Account Manager, Meg Fenner-Jamieson, said the agency has used targeted blogs and articles aimed at potential customers searching for help and information about freight and customs clearance to bring in visitors.
“There’s a lot more uncertainty since Brexit so we have analysed the search terms around freight and logistics to come up with relevant articles,” she said. “We have a really good understanding of what Google wants to see so we have been combining what AGI’s customers are searching for with what works for Google to make sure what we write is relevant to both. It’s about finding that sweet spot.”
Chris added: “Milk & Tweed have run an analysis of what the people who need our services are searching for on Google. It might be a keyword or a theme, such as customs forms, and they have produced relevant blogs or articles that answer those queries.”
He said the number of website leads has also more than doubled since working with Milk & Tweed.
The company, which has taken on an additional 80 employees and opened 7 new offices since the start of 2022, believes its website is an important factor in its growth.
“Having educational pieces on our website gives our customers and potential customers reason to come back to it and conveys the fact we are experts in the sector,” said Chris. “People come to us for our experience and expertise in helping them get a package from A to B and we are delivering that.”
He said working with Milk & Tweed has been a positive experience. “I can genuinely say they are the best agency I have worked with,” he said. “We have a fantastic relationship with the team and we get a detailed review every month so we have complete confidence in them. The results we are seeing speak for themselves.”