Bristol-based ELM Legal Services is proud to announce that it has once again been shortlisted for the Estate Planning Firm of the Year – Boutique at the prestigious British Wills and Probate Awards 2025, hosted by Today’s Media and Today’s Wills & Probate.
The nomination recognises ELM Legal Services’ 25+ years of dedicated service, during which time the firm has helped more than 45,000 people across England and Wales secure peace of mind through wills and estate planning. For the team, the shortlisting is both an honour and a reflection of their longstanding commitment to clients of all backgrounds.
Founder and Managing Director Jim Emsley, who grew up in care, has always championed the message that wills and estate planning are not just for the wealthy. ELM takes pride in being inclusive, ensuring that people from all walks of life feel supported, understood, and able to make the right decisions for themselves and their families.
The firm has become well known for its efforts to educate the public through social media, tackling everyday questions and highlighting scenarios that people may not consider when it comes to planning their future. This open, accessible approach has been praised for helping to break down barriers and remove misconceptions around wills and probate.
ELM Legal Services also remains deeply rooted in its community, regularly supporting charities and good causes including The Cinnamon Trust, Jessie May Children’s Hospices, and Bristol Animal Rescue. The firm also proudly participates in Free Wills Month, providing vital services for those who may otherwise go without.
Speaking on the shortlisting, Jim Emsley said:
“To be recognised again in such a prestigious category is a real honour. At ELM, we believe that estate planning is about people, not paperwork. Whether someone has significant assets or very modest means, everyone deserves the peace of mind that a will provides. We’re grateful to Today’s Media and Today’s Wills & Probate for this recognition, and to our clients, charities, and community partners who continue to place their trust in us.”
The British Wills and Probate Awards 2025 will celebrate excellence across the profession, bringing together firms from throughout the UK who are shaping the future of estate planning with innovation, integrity, and care.
